Image

The RoughCut Way

Every story starts raw.
Unpolished.
Waiting for the right hands to shape it.

We built RoughCut Media with one purpose: to transform honest ideas into cinematic clarity.

Our team is a mix of:
  • Directors
  • Cinematographers
  • Drone pilots
  • Editors
  • Writers
  • Motion artists
  • Brand thinkers

Together, we bring depth, direction, and detail to every piece of content we create.

OUR AMAZING FULLY SKILLED TEAM MEMBERS

Team Members

Anmol Pawate

Founder & Chief Visualizer

Anmol sees the final cut before the cameras even roll. With 12 years of experience behind the lens, he brings a cinematographer’s eye and an editor’s precision to every frame. To Anmol, a lens doesn’t just capture light—it captures what words cannot express. Under his direction, we don't just shoot video; we craft cinematic experiences built on over a decade of visual mastery.

Sarfaraz Khan

Chief Strategist & Brand Architect

Sarfaraz is the mastermind behind the 'Why.' Drawing from 11 years of experience decoding market trends and consumer psychology, he crafts strategies that don't just tell stories—they build legacies. His ideation sessions are where brand identities are forged and purpose is found, ensuring every project is backed by a decade of strategic insight.

Purvi Wanjara

Head of Content Strategist

Purvi weaves words into worlds. Having spent 13 years as a professional storyteller, she ensures every frame has a heartbeat and every narrative resonates with authenticity. Her scripts do more than convey a message; they evoke emotions and spark conversations, utilizing her deep expertise to leave a lasting digital footprint for every brand she touches.

Niraj Echkar

Head of Production & Post-Production

Niraj is where vision meets reality. With 9 years spent orchestrating the "technical symphony" of production, he transitions seamlessly from coordinating complex sets to sculpting raw footage into polished masterpieces. His meticulous attention to detail and nearly a decade of post-production expertise ensures that every project shatters expectations.

Sherwin Xavier

Senior Project Manager & Client Lead

Sherwin is the glue that holds our creative chaos together. Backed by 18 years of operational leadership and communication finesse, he ensures projects flow seamlessly from concept to delivery. He has spent nearly two decades mastering the logistics of production so the creativity can stay wild, making the impossible feel effortless for our clients.

Ashish Goyal

Director of Commercials & Film

A true veteran of the craft, Ashish directs with a blend of seasoned purpose and raw passion. With a 20-year legacy of crafting high-octane commercials and immersive films, he has an unparalleled talent for capturing the moments that move audiences. His two decades of directorial vision transform a simple brief into a breathtaking visual journey.

Aarohi Rane

Lead Visual Photographer

Aarohi freezes the moments that matter. With 10 years of experience and a sharp eye for composition and timing, she captures the essence of a scene—from high-fashion stills to candid behind-the-scenes energy. Her decade of visual artistry adds a layer of depth and dimension that completes our multi-dimensional storytelling.

Aniket Echkar

Aerial Cinematographer

Aniket gives our stories a bird’s-eye view. As our specialist drone pilot, he captures perspectives that literally elevate the narrative. His technical precision and creative flight paths add breathtaking scale and movement to our productions, turning ordinary scenes into epic, cinematic spectacles from the sky.

See More. Feel More. Tell Better.

Our Philosophy

Creative storytelling is not just about visuals: it’s about perspective, emotion, intention, and precision.

We believe in:
  • Raw creativity
  • Sharp execution
  • Emotional impact
  • Strategically crafted visuals

That’s the RoughCut difference.

Our Expertise

We specialize in:
  • Corporate video production
  • Drone filming & aerial cinematography
  • 360 video camera drone shoots
  • Ad films & brand campaigns
  • Professional video production services
  • High-impact digital content
  • Case-study style corporate storytelling
01 Concept development
From concept
02 Script writing
Scripting
03 Video shooting
Shooting
04 Video editing
Editing

We are your trusted corporate video production house in India.

Our Mission

To craft videos that:
  • Feel real
  • Stay memorable
  • Carry purpose
  • Reflect the truth behind every brand

Our Vision

To be India’s most trusted, most innovative, and most fearless video production service in India, known for turning rough ideas into brilliant outcomes.